A new Technology Summit : Sports VMT

How did it all start?

An email received on 26 December 2013… “Got a project we would like you to assist us with…”  And so the start of our involvement began with a brand new, 2-day Sports Media Technology Summit hosted by ADI.tv in the north-west UK, Preston, Lancashire, to be held in early March 2014.

This inaugural event brought some of the world’s biggest names in sports media, production and technology – Sky Sports, Adobe, IMG, You Tube, EVS and Nevion together with leading sports clubs, venues and federations – Barclays Premier League, Football League, Rugby Football League, English Cricket Board and the British Horseracing Authority.

Métier UK DMC’s remit was to source, implement and manage the accommodation, hospitality, staffing and transport logistics for the 150 attendees coming from all areas of the UK and overseas. All to be organised in less than 11 weeks.

  •  Transport

    Our brief for this element:  “we don’t want anyone waiting more than 5 minutes for a transfer”.  This was by far the most complex aspect of the event – 13 vehicles (executive coaches, minivans and executive cars), 4 venues (railway station, 2 hotels and Summit venue) and 150 delegates arriving at different times within a 90 minute window on the morning of the first day.  To be repeated on day 2 when delegates were departing – all at the same time.  With a great team of Drivers – Challenge No 1 = completed!


    ADI had created a brand new, 150 seat auditorium within its Head Office however, no space was available for the hospitality area – apart from a medium size car park at the rear of the building.  Not wanting a ‘traditional’ frame marquee, the solution was – an inflatable dome!  This provided a very different, light and airy hospitality space with contemporary furniture to compliment the look.

  •   Accomodation

    Quality accommodation in the Preston area was limited but ultimately placed at two 4 star properties – Preston Marriot and Macdonald Tickled Trout hotels.  The Preston Marriott also hosted the Networking Evening Reception.

    Thank You’s to ADI

    “Please make sure you convey my appreciation to your staff for an unbelievably slick event and their total commitment backed up by smiling faces and friendly manners whenever you went.  You must be very proud.”

    IMG, General Manager

    “Just a note to say a Big Thank You for the wonderful event over the past 2 days.  You should all be really pleased with how it’s gone as it was a great event presented professionally. From the moment I pulled up at your offices till leaving yesterday afternoon all the staff were to be commended. Speakers were good, (a couple were outstanding) content was good, ambience was excellent. Food great too which is always a bonus!!!”

    Sports360, Managing Director

Why ADI chose Métier

ADI CEO Geraint Williams explained that the appeal to using Métier was their ability to provide a complete solution throughout the event organising period: “Métier’s involvement in the Summit stretches all the way back to concept stage.  Sports VMT was an ambitious event to host and we quickly recognised that we needed a specialist to manage the organisational elements. We were also dealing with a high level of delegate so needed to be sure that the experience fitted their expectations.  Métier’s knowledge and ample experience in this area provided us with the confidence that they were able to deliver this prominent Summit above and beyond the required level.